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Il construit et fait vivre son identité pour renforcer sa notoriété, la différencier de la concurrence et fidéliser son public. Dans les industries créatives (musique, audiovisuel, spectacle vivant, culture) il donne vie à la marque d’un label, d’un artiste, d’un festival ou d’un média.\u003C/p>\n\n\n\n\u003Cp>À la croisée du marketing, de la communication et de la création, il veille à la cohérence de la marque sur tous les points de contact : campagnes, réseaux sociaux, partenariats, événements, identité visuelle et sonore.\u003C/p>\n\n\n\n\n\u003Ch2 class=\"wp-block-heading\">En quoi consiste le métier de brand manager ?\u003C/h2>\n\n\n\n\u003Cp>Le brand manager (ou responsable de marque) est garant de la stratégie et de l’image d’une marque. Sa mission : définir un positionnement clair, le rendre reconnaissable et le décliner de façon cohérente sur l’ensemble des canaux, afin de développer la notoriété et la valeur de la marque auprès de son public. Dans la musique, il collabore avec le \u003Ca href=\"https://emic-paris.com/metier/directeurtrice-artistique-aux-editions-musicales/\">directeur artistique musique\u003C/a> et le \u003Ca href=\"https://emic-paris.com/metier/compte-cle-digital/\">compte clé digital\u003C/a>, s’appuie sur le \u003Ca href=\"https://emic-paris.com/metier/data-analyst/\">data analyst\u003C/a> pour mesurer l’impact de ses actions et sur le \u003Ca href=\"https://emic-paris.com/metier/community-manager/\">community manager\u003C/a> pour les faire vivre sur les réseaux sociaux.\u003C/p>\n\n\n\n\u003Cp>Il ne doit pas être confondu avec le chef de produit, centré sur un produit et ses caractéristiques : le brand manager, lui, pilote l’identité et la valorisation de la marque dans sa globalité. Il associe analyse de marché, storytelling et créativité, en lien étroit avec les équipes marketing, communication et commerciales.\u003C/p>\n\n\n\n\n\n\u003Cul>\n\u003Cli>Définir et faire évoluer le positionnement et l’identité de la marque\u003C/li>\n\n\n\n\u003Cli>Concevoir la stratégie de marque et le plan marketing associé\u003C/li>\n\n\n\n\u003Cli>Assurer la cohérence de la marque sur tous les supports (digital, événementiel, visuel)\u003C/li>\n\n\n\n\u003Cli>Piloter les campagnes de communication et les partenariats\u003C/li>\n\n\n\n\u003Cli>Réaliser une veille marché et analyser les tendances et la concurrence\u003C/li>\n\n\n\n\u003Cli>Suivre les performances de la marque et ajuster la stratégie\u003C/li>\n\n\n\n\u003Cli>Gérer le budget dédié à la marque\u003C/li>\n\u003C/ul>\n\n\n\n\n\n\u003Cul>\n\u003Cli>Solide culture marketing et communication\u003C/li>\n\n\n\n\u003Cli>Créativité et sens du storytelling\u003C/li>\n\n\n\n\u003Cli>Capacité d’analyse et lecture des données de marché\u003C/li>\n\n\n\n\u003Cli>Gestion de projet et gestion budgétaire\u003C/li>\n\n\n\n\u003Cli>Aisance relationnelle et goût du travail en équipe\u003C/li>\n\n\n\n\u003Cli>Leadership et capacité à fédérer autour de la marque\u003C/li>\n\u003C/ul>\n\n\n\n\n\n\u003Cp>La rémunération varie selon l’expérience, la taille de la structure et le secteur :\u003C/p>\n\n\n\n\u003Cul>\n\u003Cli>\u003Cstrong>Début de carrière :\u003C/strong> entre 35 000 et 40 000 € brut par an\u003C/li>\n\n\n\n\u003Cli>\u003Cstrong>Profil confirmé (5 ans et plus) :\u003C/strong> entre 45 000 et 60 000 € brut par an\u003C/li>\n\u003C/ul>\n\n\n\n\u003Cp>Le statut (salarié ou indépendant), la taille de l’entreprise et le secteur d’activité influencent fortement la rémunération.\u003C/p>\n\n\n\n\n\n\n\n\u003Cp>Le métier est accessible via une formation en marketing, communication ou management, complétée par une bonne connaissance du secteur visé. Une spécialisation sectorielle (comme le management des industries créatives) permet de se démarquer et d’exercer dans un univers de marque porteur de sens.\u003C/p>\n\n\n\n\n\n\u003Cp>Une formation en marketing et management, idéalement de niveau Bac+5, prépare efficacement au métier. À l’EMIC, les \u003Ca href=\"https://emic-paris.com/formation/mba-manager-des-industries-musicales\">MBA en management des industries musicales et audiovisuelles\u003C/a> forment aux métiers du marketing, de la marque et de la communication, au contact de professionnels du secteur.\u003C/p>\n\n\n\n\n\n\u003Ch2 class=\"wp-block-heading\">Évolutions de carrière du brand manager\u003C/h2>\n\n\n\n\u003Cp>Le métier de brand manager est un tremplin vers des fonctions à plus fortes responsabilités :\u003C/p>\n\n\n\n\u003Cul>\n\u003Cli>Responsable ou directeur marketing\u003C/li>\n\n\n\n\u003Cli>Directeur de la communication\u003C/li>\n\n\n\n\u003Cli>Social media manager senior ou directeur de la création\u003C/li>\n\n\n\n\u003Cli>Consultant indépendant en stratégie de marque\u003C/li>\n\u003C/ul>\n\n\n\n\n\n\n\n\u003Cp>Le métier est le plus souvent accessible à partir d’un Bac+3, mais les recruteurs privilégient un niveau Bac+5 en marketing, communication ou management. Une spécialisation dans le secteur visé renforce fortement le profil.\u003C/p>\n\n\n\n\n\n\u003Cp>Le chef de produit se concentre sur le développement et les caractéristiques d’un produit, tandis que le brand manager pilote l’image, l’identité et la valorisation de la marque dans son ensemble. Les deux collaborent étroitement.\u003C/p>\n\n\n\n\n\n\u003Cp>Oui, l’alternance est une voie très appréciée pour acquérir une expérience concrète tout en se formant, notamment via un MBA en management des industries créatives.\u003C/p>\n\n\n\n\n\n\u003Cp>C’est un brand manager spécialisé dans le pilotage de la marque sur les canaux numériques : réseaux sociaux, sites web, référencement et e-réputation. Un profil de plus en plus recherché avec la digitalisation de la communication.\u003C/p>\n\n\n\n\n\n\u003Cp>Le brand manager exerce dans tous les secteurs : grande consommation, tech, luxe, mais aussi dans les industries créatives et culturelles (musique, audiovisuel, spectacle vivant), où la marque joue un rôle central.\u003C/p>\n\n\n\n\n",[733,783,789,795,801,943,968,974,980,1010,1141,1196],{"blockName":734,"attrs":735,"innerBlocks":761,"innerHTML":782},"pan/image-text",{"reversed":87,"image":736,"imageId":737,"imageUrl":740,"imageWidthAttribute":748,"imageHeightAttribute":749},{"ID":737,"title":738,"filename":739,"url":740,"alt":741,"author":65,"description":47,"caption":742,"name":738,"date":743,"modified":744,"mime_type":745,"type":746,"icon":747,"width":748,"height":749,"sizes":750},17210,"emic_brand_manager_audiovisuel_960x640-min","emic_brand_manager_audiovisuel_960x640-min.webp","https://api.emic-paris.com/app/uploads/2026/07/emic_brand_manager_audiovisuel_960x640-min.webp","emic brand manager audiovisuel","photo générée par IA","2026-07-02 11:46:28","2026-07-02 11:47:31","image/webp","image","https://api.emic-paris.com/wp/wp-includes/images/media/default.png",960,640,{"thumbnail":751,"thumbnail-width":752,"thumbnail-height":752,"medium":753,"medium-width":754,"medium-height":755,"medium_large":756,"medium_large-width":757,"medium_large-height":243,"large":740,"large-width":748,"large-height":749,"sample":758,"sample-width":759,"sample-height":760,"default":740,"default-width":748,"default-height":749,"fullwidth":740,"fullwidth-width":748,"fullwidth-height":749},"https://api.emic-paris.com/app/uploads/2026/07/emic_brand_manager_audiovisuel_960x640-min-150x150.webp",150,"https://api.emic-paris.com/app/uploads/2026/07/emic_brand_manager_audiovisuel_960x640-min-300x200.webp",300,200,"https://api.emic-paris.com/app/uploads/2026/07/emic_brand_manager_audiovisuel_960x640-min-768x512.webp",768,"https://api.emic-paris.com/app/uploads/2026/07/emic_brand_manager_audiovisuel_960x640-min-420x280.webp",420,280,[762,769,776],{"blockName":763,"attrs":764,"innerBlocks":767,"innerHTML":768},"core/heading",{"textAlign":47,"content":47,"level":143,"placeholder":47,"lock":765,"align":47,"style":766,"backgroundColor":47,"textColor":47,"gradient":47,"className":47,"fontSize":47,"fontFamily":47},{},{},[],"\n\u003Ch2 class=\"wp-block-heading\">Brand Manager\u003C/h2>\n",{"blockName":770,"attrs":771,"innerBlocks":774,"innerHTML":775},"core/paragraph",{"align":47,"content":47,"dropCap":95,"placeholder":47,"direction":47,"lock":772,"style":773,"backgroundColor":47,"textColor":47,"gradient":47,"className":47,"fontSize":47,"fontFamily":47},{},{},[],"\n\u003Cp>Le brand manager est le professionnel qui pilote l'image et la stratégie d'une marque. Il construit et fait vivre son identité pour renforcer sa notoriété, la différencier de la concurrence et fidéliser son public. Dans les industries créatives (musique, audiovisuel, spectacle vivant, culture) il donne vie à la marque d'un label, d'un artiste, d'un festival ou d'un média.\u003C/p>\n",{"blockName":770,"attrs":777,"innerBlocks":780,"innerHTML":781},{"align":47,"content":47,"dropCap":95,"placeholder":47,"direction":47,"lock":778,"style":779,"backgroundColor":47,"textColor":47,"gradient":47,"className":47,"fontSize":47,"fontFamily":47},{},{},[],"\n\u003Cp>À la croisée du marketing, de la communication et de la création, il veille à la cohérence de la marque sur tous les points de contact : campagnes, réseaux sociaux, partenariats, événements, identité visuelle et sonore.\u003C/p>\n","\n\n\n\n\n\n",{"blockName":763,"attrs":784,"innerBlocks":787,"innerHTML":788},{"textAlign":47,"content":47,"level":143,"placeholder":47,"lock":785,"align":47,"style":786,"backgroundColor":47,"textColor":47,"gradient":47,"className":47,"fontSize":47,"fontFamily":47},{},{},[],"\n\u003Ch2 class=\"wp-block-heading\">En quoi consiste le métier de brand manager ?\u003C/h2>\n",{"blockName":770,"attrs":790,"innerBlocks":793,"innerHTML":794},{"align":47,"content":47,"dropCap":95,"placeholder":47,"direction":47,"lock":791,"style":792,"backgroundColor":47,"textColor":47,"gradient":47,"className":47,"fontSize":47,"fontFamily":47},{},{},[],"\n\u003Cp>Le brand manager (ou responsable de marque) est garant de la stratégie et de l'image d'une marque. Sa mission : définir un positionnement clair, le rendre reconnaissable et le décliner de façon cohérente sur l'ensemble des canaux, afin de développer la notoriété et la valeur de la marque auprès de son public. Dans la musique, il collabore avec le \u003Ca href=\"https://emic-paris.com/metier/directeurtrice-artistique-aux-editions-musicales/\">directeur artistique musique\u003C/a> et le \u003Ca href=\"https://emic-paris.com/metier/compte-cle-digital/\">compte clé digital\u003C/a>, s'appuie sur le \u003Ca href=\"https://emic-paris.com/metier/data-analyst/\">data analyst\u003C/a> pour mesurer l'impact de ses actions et sur le \u003Ca href=\"https://emic-paris.com/metier/community-manager/\">community manager\u003C/a> pour les faire vivre sur les réseaux sociaux.\u003C/p>\n",{"blockName":770,"attrs":796,"innerBlocks":799,"innerHTML":800},{"align":47,"content":47,"dropCap":95,"placeholder":47,"direction":47,"lock":797,"style":798,"backgroundColor":47,"textColor":47,"gradient":47,"className":47,"fontSize":47,"fontFamily":47},{},{},[],"\n\u003Cp>Il ne doit pas être confondu avec le chef de produit, centré sur un produit et ses caractéristiques : le brand manager, lui, pilote l'identité et la valorisation de la marque dans sa globalité. Il associe analyse de marché, storytelling et créativité, en lien étroit avec les équipes marketing, communication et commerciales.\u003C/p>\n",{"blockName":802,"attrs":803,"innerBlocks":806,"innerHTML":782},"pan/accordion",{"showTitle":87,"openFirst":95,"collapsible":87,"color":804,"title":805},"blue","VOTRE FUTUR MÉTIER",[807,863,909],{"blockName":808,"attrs":809,"innerBlocks":811,"innerHTML":862},"pan/accordion-item",{"title":810},"Responsabilités et missions",[812],{"blockName":813,"attrs":814,"innerBlocks":817,"innerHTML":861},"core/list",{"ordered":95,"values":47,"type":47,"placeholder":47,"lock":815,"style":816,"backgroundColor":47,"textColor":47,"gradient":47,"className":47,"fontSize":47,"fontFamily":47},{},{},[818,825,831,837,843,849,855],{"blockName":819,"attrs":820,"innerBlocks":823,"innerHTML":824},"core/list-item",{"placeholder":47,"content":47,"lock":821,"className":47,"style":822,"fontSize":47,"fontFamily":47},{},{},[],"\n\u003Cli>Définir et faire évoluer le positionnement et l'identité de la marque\u003C/li>\n",{"blockName":819,"attrs":826,"innerBlocks":829,"innerHTML":830},{"placeholder":47,"content":47,"lock":827,"className":47,"style":828,"fontSize":47,"fontFamily":47},{},{},[],"\n\u003Cli>Concevoir la stratégie de marque et le plan marketing associé\u003C/li>\n",{"blockName":819,"attrs":832,"innerBlocks":835,"innerHTML":836},{"placeholder":47,"content":47,"lock":833,"className":47,"style":834,"fontSize":47,"fontFamily":47},{},{},[],"\n\u003Cli>Assurer la cohérence de la marque sur tous les supports (digital, événementiel, visuel)\u003C/li>\n",{"blockName":819,"attrs":838,"innerBlocks":841,"innerHTML":842},{"placeholder":47,"content":47,"lock":839,"className":47,"style":840,"fontSize":47,"fontFamily":47},{},{},[],"\n\u003Cli>Piloter les campagnes de communication et les partenariats\u003C/li>\n",{"blockName":819,"attrs":844,"innerBlocks":847,"innerHTML":848},{"placeholder":47,"content":47,"lock":845,"className":47,"style":846,"fontSize":47,"fontFamily":47},{},{},[],"\n\u003Cli>Réaliser une veille marché et analyser les tendances et la concurrence\u003C/li>\n",{"blockName":819,"attrs":850,"innerBlocks":853,"innerHTML":854},{"placeholder":47,"content":47,"lock":851,"className":47,"style":852,"fontSize":47,"fontFamily":47},{},{},[],"\n\u003Cli>Suivre les performances de la marque et ajuster la stratégie\u003C/li>\n",{"blockName":819,"attrs":856,"innerBlocks":859,"innerHTML":860},{"placeholder":47,"content":47,"lock":857,"className":47,"style":858,"fontSize":47,"fontFamily":47},{},{},[],"\n\u003Cli>Gérer le budget dédié à la marque\u003C/li>\n","\n\u003Cul>\n\u003Cli>Définir et faire évoluer le positionnement et l'identité de la marque\u003C/li>\n\n\n\n\u003Cli>Concevoir la stratégie de marque et le plan marketing associé\u003C/li>\n\n\n\n\u003Cli>Assurer la cohérence de la marque sur tous les supports (digital, événementiel, visuel)\u003C/li>\n\n\n\n\u003Cli>Piloter les campagnes de communication et les partenariats\u003C/li>\n\n\n\n\u003Cli>Réaliser une veille marché et analyser les tendances et la concurrence\u003C/li>\n\n\n\n\u003Cli>Suivre les performances de la marque et ajuster la stratégie\u003C/li>\n\n\n\n\u003Cli>Gérer le budget dédié à la marque\u003C/li>\n\u003C/ul>\n","\n\n",{"blockName":808,"attrs":864,"innerBlocks":866,"innerHTML":862},{"title":865},"Qualités et compétences",[867],{"blockName":813,"attrs":868,"innerBlocks":871,"innerHTML":908},{"ordered":95,"values":47,"type":47,"placeholder":47,"lock":869,"style":870,"backgroundColor":47,"textColor":47,"gradient":47,"className":47,"fontSize":47,"fontFamily":47},{},{},[872,878,884,890,896,902],{"blockName":819,"attrs":873,"innerBlocks":876,"innerHTML":877},{"placeholder":47,"content":47,"lock":874,"className":47,"style":875,"fontSize":47,"fontFamily":47},{},{},[],"\n\u003Cli>Solide culture marketing et communication\u003C/li>\n",{"blockName":819,"attrs":879,"innerBlocks":882,"innerHTML":883},{"placeholder":47,"content":47,"lock":880,"className":47,"style":881,"fontSize":47,"fontFamily":47},{},{},[],"\n\u003Cli>Créativité et sens du storytelling\u003C/li>\n",{"blockName":819,"attrs":885,"innerBlocks":888,"innerHTML":889},{"placeholder":47,"content":47,"lock":886,"className":47,"style":887,"fontSize":47,"fontFamily":47},{},{},[],"\n\u003Cli>Capacité d'analyse et lecture des données de marché\u003C/li>\n",{"blockName":819,"attrs":891,"innerBlocks":894,"innerHTML":895},{"placeholder":47,"content":47,"lock":892,"className":47,"style":893,"fontSize":47,"fontFamily":47},{},{},[],"\n\u003Cli>Gestion de projet et gestion budgétaire\u003C/li>\n",{"blockName":819,"attrs":897,"innerBlocks":900,"innerHTML":901},{"placeholder":47,"content":47,"lock":898,"className":47,"style":899,"fontSize":47,"fontFamily":47},{},{},[],"\n\u003Cli>Aisance relationnelle et goût du travail en équipe\u003C/li>\n",{"blockName":819,"attrs":903,"innerBlocks":906,"innerHTML":907},{"placeholder":47,"content":47,"lock":904,"className":47,"style":905,"fontSize":47,"fontFamily":47},{},{},[],"\n\u003Cli>Leadership et capacité à fédérer autour de la marque\u003C/li>\n","\n\u003Cul>\n\u003Cli>Solide culture marketing et communication\u003C/li>\n\n\n\n\u003Cli>Créativité et sens du storytelling\u003C/li>\n\n\n\n\u003Cli>Capacité d'analyse et lecture des données de marché\u003C/li>\n\n\n\n\u003Cli>Gestion de projet et gestion budgétaire\u003C/li>\n\n\n\n\u003Cli>Aisance relationnelle et goût du travail en équipe\u003C/li>\n\n\n\n\u003Cli>Leadership et capacité à fédérer autour de la marque\u003C/li>\n\u003C/ul>\n",{"blockName":808,"attrs":910,"innerBlocks":912,"innerHTML":782},{"title":911},"Le salaire d'un brand manager",[913,919,937],{"blockName":770,"attrs":914,"innerBlocks":917,"innerHTML":918},{"align":47,"content":47,"dropCap":95,"placeholder":47,"direction":47,"lock":915,"style":916,"backgroundColor":47,"textColor":47,"gradient":47,"className":47,"fontSize":47,"fontFamily":47},{},{},[],"\n\u003Cp>La rémunération varie selon l'expérience, la taille de la structure et le secteur :\u003C/p>\n",{"blockName":813,"attrs":920,"innerBlocks":923,"innerHTML":936},{"ordered":95,"values":47,"type":47,"placeholder":47,"lock":921,"style":922,"backgroundColor":47,"textColor":47,"gradient":47,"className":47,"fontSize":47,"fontFamily":47},{},{},[924,930],{"blockName":819,"attrs":925,"innerBlocks":928,"innerHTML":929},{"placeholder":47,"content":47,"lock":926,"className":47,"style":927,"fontSize":47,"fontFamily":47},{},{},[],"\n\u003Cli>\u003Cstrong>Début de carrière :\u003C/strong> entre 35 000 et 40 000 € brut par an\u003C/li>\n",{"blockName":819,"attrs":931,"innerBlocks":934,"innerHTML":935},{"placeholder":47,"content":47,"lock":932,"className":47,"style":933,"fontSize":47,"fontFamily":47},{},{},[],"\n\u003Cli>\u003Cstrong>Profil confirmé (5 ans et plus) :\u003C/strong> entre 45 000 et 60 000 € brut par an\u003C/li>\n","\n\u003Cul>\n\u003Cli>\u003Cstrong>Début de carrière :\u003C/strong> entre 35 000 et 40 000 € brut par an\u003C/li>\n\n\n\n\u003Cli>\u003Cstrong>Profil confirmé (5 ans et plus) :\u003C/strong> entre 45 000 et 60 000 € brut par an\u003C/li>\n\u003C/ul>\n",{"blockName":770,"attrs":938,"innerBlocks":941,"innerHTML":942},{"align":47,"content":47,"dropCap":95,"placeholder":47,"direction":47,"lock":939,"style":940,"backgroundColor":47,"textColor":47,"gradient":47,"className":47,"fontSize":47,"fontFamily":47},{},{},[],"\n\u003Cp>Le statut (salarié ou indépendant), la taille de l'entreprise et le secteur d'activité influencent fortement la rémunération.\u003C/p>\n",{"blockName":802,"attrs":944,"innerBlocks":946,"innerHTML":967},{"showTitle":87,"openFirst":95,"collapsible":87,"color":804,"title":945},"COMMENT VOUS Y FORMER",[947,957],{"blockName":808,"attrs":948,"innerBlocks":950,"innerHTML":862},{"title":949},"Comment devenir brand manager ?",[951],{"blockName":770,"attrs":952,"innerBlocks":955,"innerHTML":956},{"align":47,"content":47,"dropCap":95,"placeholder":47,"direction":47,"lock":953,"style":954,"backgroundColor":47,"textColor":47,"gradient":47,"className":47,"fontSize":47,"fontFamily":47},{},{},[],"\n\u003Cp>Le métier est accessible via une formation en marketing, communication ou management, complétée par une bonne connaissance du secteur visé. Une spécialisation sectorielle (comme le management des industries créatives) permet de se démarquer et d'exercer dans un univers de marque porteur de sens.\u003C/p>\n",{"blockName":808,"attrs":958,"innerBlocks":960,"innerHTML":862},{"title":959},"Quelle formation pour devenir brand manager ?",[961],{"blockName":770,"attrs":962,"innerBlocks":965,"innerHTML":966},{"align":47,"content":47,"dropCap":95,"placeholder":47,"direction":47,"lock":963,"style":964,"backgroundColor":47,"textColor":47,"gradient":47,"className":47,"fontSize":47,"fontFamily":47},{},{},[],"\n\u003Cp>Une formation en marketing et management, idéalement de niveau Bac+5, prépare efficacement au métier. À l'EMIC, les \u003Ca href=\"https://emic-paris.com/formation/mba-manager-des-industries-musicales\">MBA en management des industries musicales et audiovisuelles\u003C/a> forment aux métiers du marketing, de la marque et de la communication, au contact de professionnels du secteur.\u003C/p>\n","\n\n\n\n",{"blockName":763,"attrs":969,"innerBlocks":972,"innerHTML":973},{"textAlign":47,"content":47,"level":143,"placeholder":47,"lock":970,"align":47,"style":971,"backgroundColor":47,"textColor":47,"gradient":47,"className":47,"fontSize":47,"fontFamily":47},{},{},[],"\n\u003Ch2 class=\"wp-block-heading\">Évolutions de carrière du brand manager\u003C/h2>\n",{"blockName":770,"attrs":975,"innerBlocks":978,"innerHTML":979},{"align":47,"content":47,"dropCap":95,"placeholder":47,"direction":47,"lock":976,"style":977,"backgroundColor":47,"textColor":47,"gradient":47,"className":47,"fontSize":47,"fontFamily":47},{},{},[],"\n\u003Cp>Le métier de brand manager est un tremplin vers des fonctions à plus fortes responsabilités :\u003C/p>\n",{"blockName":813,"attrs":981,"innerBlocks":984,"innerHTML":1009},{"ordered":95,"values":47,"type":47,"placeholder":47,"lock":982,"style":983,"backgroundColor":47,"textColor":47,"gradient":47,"className":47,"fontSize":47,"fontFamily":47},{},{},[985,991,997,1003],{"blockName":819,"attrs":986,"innerBlocks":989,"innerHTML":990},{"placeholder":47,"content":47,"lock":987,"className":47,"style":988,"fontSize":47,"fontFamily":47},{},{},[],"\n\u003Cli>Responsable ou directeur marketing\u003C/li>\n",{"blockName":819,"attrs":992,"innerBlocks":995,"innerHTML":996},{"placeholder":47,"content":47,"lock":993,"className":47,"style":994,"fontSize":47,"fontFamily":47},{},{},[],"\n\u003Cli>Directeur de la communication\u003C/li>\n",{"blockName":819,"attrs":998,"innerBlocks":1001,"innerHTML":1002},{"placeholder":47,"content":47,"lock":999,"className":47,"style":1000,"fontSize":47,"fontFamily":47},{},{},[],"\n\u003Cli>Social media manager senior ou directeur de la création\u003C/li>\n",{"blockName":819,"attrs":1004,"innerBlocks":1007,"innerHTML":1008},{"placeholder":47,"content":47,"lock":1005,"className":47,"style":1006,"fontSize":47,"fontFamily":47},{},{},[],"\n\u003Cli>Consultant indépendant en stratégie de marque\u003C/li>\n","\n\u003Cul>\n\u003Cli>Responsable ou directeur marketing\u003C/li>\n\n\n\n\u003Cli>Directeur de la communication\u003C/li>\n\n\n\n\u003Cli>Social media manager senior ou directeur de la création\u003C/li>\n\n\n\n\u003Cli>Consultant indépendant en stratégie de marque\u003C/li>\n\u003C/ul>\n",{"blockName":1011,"attrs":1012,"innerBlocks":1020,"innerHTML":47,"data":1021},"pan/trainings",{"posts":1013,"morePosts":1018,"showMore":95,"title":1019,"textColor":804},[1014,1016,1017],{"id":323,"type":289,"title":1015},"Manager des Industries Audiovisuelles",{"id":309,"type":289,"title":306},{"id":295,"type":289,"title":292},[],"Nos\u003Cbr>Formations",[],[1022,1063,1107],{"title":1015,"url":319,"image":1023,"alt_title":1041,"theme_color":1042,"prerequisite":1043,"duration":1044,"diploma":1045,"pace":1046,"school_start":1047,"hero":1048,"banner":1055,"application_url":12,"documentation_url":14,"training_type":1058,"id":323},{"ID":1024,"title":1025,"filename":1026,"url":1027,"alt":1025,"author":65,"description":47,"caption":47,"name":1028,"date":1029,"modified":1030,"mime_type":745,"type":746,"icon":747,"width":1031,"height":1032,"sizes":1033},16940,"master-2-manager-des-industries-audiovisuelles","master-2-manager-des-industries-audiovisuelles.webp","https://api.emic-paris.com/app/uploads/2023/07/master-2-manager-des-industries-audiovisuelles.webp","master-2-manager-des-industries-audiovisuelles-2","2026-06-10 15:13:27","2026-06-10 15:13:32",1200,1000,{"thumbnail":1034,"thumbnail-width":752,"thumbnail-height":752,"medium":1035,"medium-width":754,"medium-height":1036,"medium_large":1037,"medium_large-width":757,"medium_large-height":749,"large":1027,"large-width":1031,"large-height":1032,"sample":1038,"sample-width":759,"sample-height":312,"default":1039,"default-width":748,"default-height":1040,"fullwidth":1027,"fullwidth-width":1031,"fullwidth-height":1032},"https://api.emic-paris.com/app/uploads/2023/07/master-2-manager-des-industries-audiovisuelles-150x150.webp","https://api.emic-paris.com/app/uploads/2023/07/master-2-manager-des-industries-audiovisuelles-300x250.webp",250,"https://api.emic-paris.com/app/uploads/2023/07/master-2-manager-des-industries-audiovisuelles-768x640.webp","https://api.emic-paris.com/app/uploads/2023/07/master-2-manager-des-industries-audiovisuelles-420x350.webp","https://api.emic-paris.com/app/uploads/2023/07/master-2-manager-des-industries-audiovisuelles-960x800.webp",800,"Audiovisuel","green","Bac+4 (Master 1)","1 an (Bac+5)","Titre de niveau 7","Alternance : 4j entreprise / 1j formation","4 octobre 2027",{"image":1049,"description":1054},{"ID":1024,"id":1024,"title":1025,"filename":1026,"filesize":1050,"url":1027,"link":1051,"alt":1025,"author":65,"description":47,"caption":47,"name":1028,"status":67,"uploaded_to":323,"date":1029,"modified":1030,"menu_order":68,"mime_type":745,"type":746,"subtype":1052,"icon":747,"width":1031,"height":1032,"sizes":1053},63562,"https://emic-paris.com/formation/mba-production-tv-digital-cinema/master-2-manager-des-industries-audiovisuelles-2/","webp",{"thumbnail":1034,"thumbnail-width":752,"thumbnail-height":752,"medium":1035,"medium-width":754,"medium-height":1036,"medium_large":1037,"medium_large-width":757,"medium_large-height":749,"large":1027,"large-width":1031,"large-height":1032,"sample":1038,"sample-width":759,"sample-height":312,"default":1039,"default-width":748,"default-height":1040,"fullwidth":1027,"fullwidth-width":1031,"fullwidth-height":1032},"\u003Cp>\u003Cspan data-metadata=\"<!--(figmeta)eyJmaWxlS2V5IjoiN0FGbzN6ZVNWVmtsdlFrWk81R0dUTCIsInBhc3RlSUQiOjIwODI2MTMyOTksImRhdGFUeXBlIjoic2NlbmUifQo=(/figmeta)-->\">\u003C/span>Formation opérationnelle, en \u003Cstrong>alternance\u003C/strong>, aux métiers de management de la \u003Cstrong>production audiovisuelle\u003C/strong>, du marketing et de la \u003Cstrong>distribution\u003C/strong>, dans les secteurs de la TV, du digital, du cinéma, du brand content, de la publicité et des contenus web.\u003C/p>\n",{"title":1056,"description":1057},"Cette formation vous intéresse ? ","\u003Cp>Téléchargez notre brochure ou notre dossier de candidature concernant la formation “Manager des Industries Audiovisuelles”.\u003Cbr />\nSi vous n’avez pas de BAC+4, \u003Ca href=\"https://emic-paris.com/formation/\">découvrez nos autres formations\u003C/a>.\u003C/p>\n",{"id":331,"name":1059,"taxonomy":1060,"url":1061,"alt_name":1062},"EMIC 3e année Audiovisuel","training_type","https://emic-paris.com/?training_type=mba-2eme-audiovisuel","EMIC \u003Cbr />\r\n3\u003Csup>e\u003C/sup> année",{"title":306,"url":305,"image":1064,"alt_title":1089,"theme_color":804,"prerequisite":1090,"duration":1091,"diploma":1092,"pace":1093,"school_start":1094,"hero":1095,"banner":1102,"application_url":12,"documentation_url":14,"training_type":1104,"id":309},{"ID":1065,"title":1066,"filename":1067,"url":1068,"alt":1069,"author":65,"description":47,"caption":47,"name":1070,"date":1071,"modified":1072,"mime_type":1073,"type":746,"icon":747,"width":1074,"height":1075,"sizes":1076},16939,"Master-1-manager-des-industries-creatives-scaled","Master-1-manager-des-industries-creatives-scaled-1.jpg","https://api.emic-paris.com/app/uploads/2023/07/Master-1-manager-des-industries-creatives-scaled-1.jpg","manager-des-industries-creatives master","master-1-manager-des-industries-creatives-scaled","2026-06-10 15:11:23","2026-06-10 15:11:38","image/jpeg",2560,1703,{"thumbnail":1077,"thumbnail-width":752,"thumbnail-height":752,"medium":1078,"medium-width":754,"medium-height":755,"medium_large":1079,"medium_large-width":757,"medium_large-height":112,"large":1080,"large-width":1081,"large-height":1082,"sample":1083,"sample-width":759,"sample-height":1084,"default":1085,"default-width":748,"default-height":1086,"fullwidth":1087,"fullwidth-width":10,"fullwidth-height":1088},"https://api.emic-paris.com/app/uploads/2023/07/Master-1-manager-des-industries-creatives-scaled-1-150x150.jpg","https://api.emic-paris.com/app/uploads/2023/07/Master-1-manager-des-industries-creatives-scaled-1-300x200.jpg","https://api.emic-paris.com/app/uploads/2023/07/Master-1-manager-des-industries-creatives-scaled-1-768x511.jpg","https://api.emic-paris.com/app/uploads/2023/07/Master-1-manager-des-industries-creatives-scaled-1-1400x931.jpg",1400,931,"https://api.emic-paris.com/app/uploads/2023/07/Master-1-manager-des-industries-creatives-scaled-1-420x279.jpg",279,"https://api.emic-paris.com/app/uploads/2023/07/Master-1-manager-des-industries-creatives-scaled-1-960x639.jpg",639,"https://api.emic-paris.com/app/uploads/2023/07/Master-1-manager-des-industries-creatives-scaled-1-2048x1362.jpg",1362,"Industries Créatives - 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producteur audiovisuel développe, finance et fabrique films, séries et programmes TV.",[1277],{"id":331,"name":1059,"taxonomy":1060,"url":1061,"alt_name":1062},1046,{"title":1280,"url":1281,"description":1282,"training_types":1283,"id":1287},"Manager d'artiste","https://emic-paris.com/metier/manager-dartiste/","Le manager d'artiste développe et pilote l'ensemble de la carrière d'un artiste.",[1284],{"id":303,"name":1285,"taxonomy":1060,"url":1286,"alt_name":1062},"EMIC 3e année Musique","https://emic-paris.com/?training_type=mba-2eme-annee-musique",1043,{"title":1289,"url":1290,"description":1291,"training_types":1292,"id":1294},"Responsable d'antenne","https://emic-paris.com/metier/gestionnaire-dantenne/","Le responsable d'antenne garantit la diffusion de la grille d'une chaîne de télévision en régie.",[1293],{"id":331,"name":1059,"taxonomy":1060,"url":1061,"alt_name":1062},1040,{"title":1296,"url":1297,"description":1298,"training_types":1299,"id":1301},"Distributeur(trice) de 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des Industries Musicales et du Spectacle Vivant - option Musique",{"ID":1426,"title":1427,"filename":1428,"url":1429,"alt":1427,"author":65,"description":47,"caption":47,"name":1430,"date":1431,"modified":1432,"mime_type":745,"type":746,"icon":747,"width":1031,"height":1032,"sizes":1433},16941,"master-2-manager-des-industries-musicales","master-2-manager-des-industries-musicales.webp","https://api.emic-paris.com/app/uploads/2023/08/master-2-manager-des-industries-musicales.webp","master-2-manager-des-industries-musicales-2","2026-06-10 15:14:44","2026-06-10 15:14:48",{"thumbnail":1434,"thumbnail-width":752,"thumbnail-height":752,"medium":1435,"medium-width":754,"medium-height":1036,"medium_large":1436,"medium_large-width":757,"medium_large-height":749,"large":1429,"large-width":1031,"large-height":1032,"sample":1437,"sample-width":759,"sample-height":312,"default":1438,"default-width":748,"default-height":1040,"fullwidth":1429,"fullwidth-width":1031,"fullwidth-height":1032},"https://api.emic-paris.com/app/uploads/2023/08/master-2-manager-des-industries-musicales-150x150.webp","https://api.emic-paris.com/app/uploads/2023/08/master-2-manager-des-industries-musicales-300x250.webp","https://api.emic-paris.com/app/uploads/2023/08/master-2-manager-des-industries-musicales-768x640.webp","https://api.emic-paris.com/app/uploads/2023/08/master-2-manager-des-industries-musicales-420x350.webp","https://api.emic-paris.com/app/uploads/2023/08/master-2-manager-des-industries-musicales-960x800.webp","Musique","orange","Alternance : 4j entreprise / 1j cours","20 septembre 2027",{"image":1444,"description":1448},{"ID":1426,"id":1426,"title":1427,"filename":1428,"filesize":1445,"url":1429,"link":1446,"alt":1427,"author":65,"description":47,"caption":47,"name":1430,"status":67,"uploaded_to":337,"date":1431,"modified":1432,"menu_order":68,"mime_type":745,"type":746,"subtype":1052,"icon":747,"width":1031,"height":1032,"sizes":1447},76280,"https://emic-paris.com/formation/mba-manager-des-industries-musicales/master-2-manager-des-industries-musicales-2/",{"thumbnail":1434,"thumbnail-width":752,"thumbnail-height":752,"medium":1435,"medium-width":754,"medium-height":1036,"medium_large":1436,"medium_large-width":757,"medium_large-height":749,"large":1429,"large-width":1031,"large-height":1032,"sample":1437,"sample-width":759,"sample-height":312,"default":1438,"default-width":748,"default-height":1040,"fullwidth":1429,"fullwidth-width":1031,"fullwidth-height":1032},"\u003Cp>\u003Cspan data-metadata=\"<!--(figmeta)eyJmaWxlS2V5IjoiN0FGbzN6ZVNWVmtsdlFrWk81R0dUTCIsInBhc3RlSUQiOjIwODI2MTMyOTksImRhdGFUeXBlIjoic2NlbmUifQo=(/figmeta)-->\">\u003C/span>Formation opérationnelle, en \u003Cstrong>alternance\u003C/strong>, aux métiers de la \u003Cstrong>production musicale\u003C/strong>, accompagnement et développement d’artiste, \u003Cstrong>label de musique\u003C/strong>, production d’artiste, \u003Cstrong>édition musicale\u003C/strong>, manager d’artiste…\u003C/p>\n",{"title":1056,"description":1450},"\u003Cp>Téléchargez notre brochure ou notre dossier de candidature concernant la formation “Manager des Industries Musicales”.\u003Cbr />\nSi vous n’avez pas de BAC+4, \u003Ca href=\"https://emic-paris.com/formation/\">découvrez nos autres formations\u003C/a>.\u003C/p>\n",{"id":303,"name":1285,"taxonomy":1060,"url":1286,"alt_name":1062},{"title":1453,"url":347,"image":1454,"alt_title":1470,"theme_color":1471,"prerequisite":1043,"duration":1044,"diploma":1045,"pace":1472,"school_start":1473,"hero":1474,"banner":1480,"application_url":12,"documentation_url":14,"training_type":1483,"id":350},"Manager des Industries Musicales et du Spectacle Vivant - option Spectacle Vivant",{"ID":1455,"title":1456,"filename":1457,"url":1458,"alt":1456,"author":65,"description":47,"caption":47,"name":1459,"date":1460,"modified":1461,"mime_type":745,"type":746,"icon":747,"width":1462,"height":1032,"sizes":1463},16942,"master-2-manager-des-industries-spectacle-vivant","master-2-manager-des-industries-spectacle-vivant.webp","https://api.emic-paris.com/app/uploads/2023/07/master-2-manager-des-industries-spectacle-vivant.webp","master-2-manager-des-industries-spectacle-vivant-2","2026-06-10 15:15:50","2026-06-10 15:15:55",1201,{"thumbnail":1464,"thumbnail-width":752,"thumbnail-height":752,"medium":1465,"medium-width":754,"medium-height":1036,"medium_large":1466,"medium_large-width":757,"medium_large-height":1086,"large":1458,"large-width":1462,"large-height":1032,"sample":1467,"sample-width":759,"sample-height":312,"default":1468,"default-width":748,"default-height":1469,"fullwidth":1458,"fullwidth-width":1462,"fullwidth-height":1032},"https://api.emic-paris.com/app/uploads/2023/07/master-2-manager-des-industries-spectacle-vivant-150x150.webp","https://api.emic-paris.com/app/uploads/2023/07/master-2-manager-des-industries-spectacle-vivant-300x250.webp","https://api.emic-paris.com/app/uploads/2023/07/master-2-manager-des-industries-spectacle-vivant-768x639.webp","https://api.emic-paris.com/app/uploads/2023/07/master-2-manager-des-industries-spectacle-vivant-420x350.webp","https://api.emic-paris.com/app/uploads/2023/07/master-2-manager-des-industries-spectacle-vivant-960x799.webp",799,"Spectacle 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année de l’EMIC, option Spectacle Vivant, est une formation au management du spectacle vivant en alternance, accessible après un Bac+4. 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Opérationnelle et technique, elle forme aux métiers de la régie de spectacles musicaux (salles, théâtres, Zéniths, arenas et festivals, privés, publics ou hybrides) ainsi qu’à la régie d’artiste chez un producteur de spectacles. Elle est conçue en partenariat avec les Formations d’Issoudun.\u003C/p>\n",{"title":1521,"description":1522},"Cette formation vous intéresse ?","\u003Cp>La formation Régisseur du spectacle vivant est accessible aux titulaires d’un \u003Cstrong>Bac+2\u003C/strong>. Elle est également ouverte aux personnes en reconversion, dans le cadre de la formation professionnelle.\u003C/p>\n",{"id":413,"name":1524,"taxonomy":1060,"url":1525,"alt_name":1526},"Formation Régisseur","https://emic-paris.com/?training_type=formation-regisseur","Régisseur",{"title":1528,"url":375,"image":1529,"alt_title":1545,"theme_color":1546,"prerequisite":1547,"duration":1548,"diploma":1549,"pace":1550,"school_start":1551,"hero":1552,"banner":1558,"application_url":86,"documentation_url":14,"training_type":1561,"id":379},"Réussir son projet entrepreneurial de management d’artiste dans le secteur musical",{"ID":1530,"title":1531,"filename":1532,"url":1533,"alt":1534,"author":65,"description":47,"caption":47,"name":1535,"date":1536,"modified":1537,"mime_type":745,"type":746,"icon":747,"width":1495,"height":757,"sizes":1538},16943,"manager_studio_artiste","manager_studio_artiste.webp","https://api.emic-paris.com/app/uploads/2024/03/manager_studio_artiste.webp","formation manager d'artiste","manager_studio_artiste-2","2026-06-10 15:18:18","2026-06-10 15:18:31",{"thumbnail":1539,"thumbnail-width":752,"thumbnail-height":752,"medium":1540,"medium-width":754,"medium-height":1499,"medium_large":1541,"medium_large-width":757,"medium_large-height":1501,"large":1542,"large-width":1081,"large-height":1503,"sample":1543,"sample-width":759,"sample-height":1505,"default":1544,"default-width":748,"default-height":1507,"fullwidth":1533,"fullwidth-width":1495,"fullwidth-height":757},"https://api.emic-paris.com/app/uploads/2024/03/manager_studio_artiste-150x150.webp","https://api.emic-paris.com/app/uploads/2024/03/manager_studio_artiste-300x164.webp","https://api.emic-paris.com/app/uploads/2024/03/manager_studio_artiste-768x419.webp","https://api.emic-paris.com/app/uploads/2024/03/manager_studio_artiste-1400x764.webp","https://api.emic-paris.com/app/uploads/2024/03/manager_studio_artiste-420x229.webp","https://api.emic-paris.com/app/uploads/2024/03/manager_studio_artiste-960x524.webp","Management d'Artiste","black","Bac","10 jours","Certification RS7066 (Répertoire spécifique)","Temps plein","22 février 2027",{"image":1553,"description":1557},{"ID":1530,"id":1530,"title":1531,"filename":1532,"filesize":1554,"url":1533,"link":1555,"alt":1534,"author":65,"description":47,"caption":47,"name":1535,"status":67,"uploaded_to":379,"date":1536,"modified":1537,"menu_order":68,"mime_type":745,"type":746,"subtype":1052,"icon":747,"width":1495,"height":757,"sizes":1556},145210,"https://emic-paris.com/formation/csma/manager_studio_artiste-2/",{"thumbnail":1539,"thumbnail-width":752,"thumbnail-height":752,"medium":1540,"medium-width":754,"medium-height":1499,"medium_large":1541,"medium_large-width":757,"medium_large-height":1501,"large":1542,"large-width":1081,"large-height":1503,"sample":1543,"sample-width":759,"sample-height":1505,"default":1544,"default-width":748,"default-height":1507,"fullwidth":1533,"fullwidth-width":1495,"fullwidth-height":757},"\u003Cp>\u003Cspan style=\"font-weight: 400;\">Pour répondre aux enjeux de professionnalisation du management d’artistes, EMIC propose, en collaboration avec l’UMAN (Union des Manageuses et Managers de la Musique), une formation intensive de deux semaines dédiée aux porteur·euses de projets dans les musiques actuelles.\u003C/span>\u003C/p>\n\u003Cp>\u003Cstrong>Eligible CPF. Date de la prochaine session : du 22 février au 5 mars 2027\u003C/strong>\u003C/p>\n\u003Cp>\u003C!-- notionvc: b177b7a2-656a-4ef7-9e54-6bfc3027d359 -->\u003C/p>\n",{"title":1559,"description":1560},"Cette formation courte vous intéresse ?","\u003Cp>Pour s’inscrire à la formation courte, \u003Ca href=\"https://docs.google.com/forms/d/e/1FAIpQLSfoeVfjasFCNdh9rKLOUHEgOaCudM2lftBEzRtXd4ZtIJozJw/viewform?usp=header\">merci de remplir ce formulaire\u003C/a> (\u003Cstrong>avant le 20 janvier 2027\u003C/strong>) qui vous demandera :\u003C/p>\n\u003Cul>\n\u003Cli>\u003Cspan>Nom, prénom\u003C/span>\u003C/li>\n\u003Cli>\u003Cspan>Email\u003C/span>\u003C/li>\n\u003Cli>\u003Cspan>Téléphone\u003C/span>\u003C/li>\n\u003Cli>\u003Cspan>CV\u003C/span>\u003C/li>\n\u003Cli>\u003Cspan>Lettre de motivation\u003C/span>\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cspan>Vous avez des questions ? Ecrivez à \u003Ca href=\"mailto:formation-csma@emicparis.com\">formation-csma@emicparis.com\u003C/a>\u003C/span>\u003C/p>\n",{"id":400,"name":1562,"taxonomy":1060,"url":1563,"alt_name":47},"Formation Courte","https://emic-paris.com/?training_type=projet-entrepreneurial-de-management-dartiste",{"count":209,"limit":331,"page":123,"max_num_pages":123},[1566,1569,1572,1575],{"title":1208,"url":1209,"description":1210,"training_types":1567,"id":1213},[1568],{"id":331,"name":1059,"taxonomy":1060,"url":1061,"alt_name":1062},{"title":1215,"url":1216,"description":1217,"training_types":1570,"id":1220},[1571],{"id":331,"name":1059,"taxonomy":1060,"url":1061,"alt_name":1062},{"title":1231,"url":1232,"description":1233,"training_types":1573,"id":1236},[1574],{"id":331,"name":1059,"taxonomy":1060,"url":1061,"alt_name":1062},{"title":1238,"url":1239,"description":1240,"training_types":1576,"id":1243},[1577],{"id":331,"name":1059,"taxonomy":1060,"url":1061,"alt_name":1062},1793794821781]